PRE-OWNED MARKET MONITORING
LET US HELP YOU CAPTURE RESALE TRENDS
To make the most of this phenomenon, Data&Data provides you with an intelligent data-based solution that offers cumulative insights to understand the trends of the second-hand market, keep track of your products, avoid counterfeit product distribution and hence create a well-thought-out plan for your future product releases.
HOW DOES PRE-OWNED MARKET UNLOCK FUTURE OPPORTUNITIES?
The sale and purchase of used premium and luxury items, termed as the secondary or second-hand luxury market, is expected to grow four times faster by 2021 than the primary luxury market (BCG report).
The practice of luxury resale has always existed for more than a century and was treated as an ‘elephant in the room’ by major luxury brands. But it is not wise anymore to be unconcerned about something that is here to stay and is rather a part of the new sustainable future of the luxury industry.
Being aware of your product’s demand, pricing, and positioning in the secondary market can directly benefit your future strategies for the primary market. Not only that, but it can also serve as a useful platform to brace up your sustainable brand values, authenticity, and communicate to a consumer group that is more than likely to boost your fresh sales.