LET US HELP YOU ANALYSE COMPETITIVE STANDING
With Data&Data’s expertise, you can achieve this competitive intelligence by gauging your brand exposure across official websites and wholesale retail networks and mapping out the foreseeable trends and your evolution with real time personalised analysis to keep you one-step ahead.
HOW TO GAIN AN ADVANTAGE FROM DISCOVERING YOUR COMPETITOR’S STRATEGIC MOVES?
In an intensely combative environment of the luxury industry, with the outburst of digital selling points, it is complicated to capture the attention of relevant potential customers. As the word ‘competitive’ might suggest a reference to your immediate competitors in the same product category, the current dynamics demand to broaden our focus beyond that.
If you wish to get a clear view of the bigger picture, it is important to keep an eye on the major players not only within but also across different luxury sectors. As it has been observed that certain trends can be oftentimes overlapping, and the measures taken by one could be somehow superimposed by other verticals of luxury, hence having a knowledge of these changes beforehand will provide brands that competitive edge. But prior to all this, you also need to be aware of how your brand and products are perceived by your audience. Brands usually are too sure that your visibility across different online retailers matches your desirable levels, but most of the times the results can be surprising.