{"id":5798,"date":"2025-07-08T08:48:51","date_gmt":"2025-07-08T07:48:51","guid":{"rendered":"https:\/\/data-and-data.com\/?p=5798"},"modified":"2025-07-08T09:10:04","modified_gmt":"2025-07-08T08:10:04","slug":"amid-tariff-tensions-and-slowdowns-jewellery-quietly-outshines-in-u-s-luxury-market","status":"publish","type":"post","link":"https:\/\/data-and-data.com\/en\/amid-tariff-tensions-and-slowdowns-jewellery-quietly-outshines-in-u-s-luxury-market\/","title":{"rendered":"Amid Tariff Tensions and Slowdowns, Jewellery Quietly Outshines in U.S. Luxury Market"},"content":{"rendered":"<p><a href=\"https:\/\/www.linkedin.com\/in\/zouheirguedri\/\"><\/a><\/p>\n\n\n\n<p id=\"ember834\"><strong>As the U.S. luxury sector navigates uncertain waters from election-year volatility to looming tariff threats on European goods, not all categories are sinking. In fact, one is gleaming.<\/strong><\/p>\n\n\n\n<p id=\"ember835\">While handbags and ready-to-wear battle pricing fatigue, <strong>jewellery has quietly emerged as a resilient standout<\/strong>, capturing both emotional value and investment appeal among high-end consumers. Citi&rsquo;s latest credit card data shows a clear tilt in spending, not across the board, but in how Americans are redefining value in luxury.<\/p>\n\n\n\n<p id=\"ember836\">In an environment where <strong>price precision matters more than ever<\/strong>, understanding what drives the quiet growth of categories like jewelry becomes a strategic edge. Subtle signals like these are what forward-thinking brands now monitor closely not just with intuition, but with intelligence.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In <strong>May<\/strong>, luxury jewelry spending rose <strong>10.1% year-over-year<\/strong>, continuing a growth streak that began in <em>September 2024<\/em>.<\/li>\n\n\n\n<li>Unlike handbags and watches with decreasing customer numbers jewellery saw <strong>both more customers and higher spends<\/strong>. While some premium brands lost ~2.7% of buyers, remaining clients spent <strong>11.7% more on average<\/strong>, indicating an affluent, committed segment.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ember838\">What\u2019s Driving Jewellery\u2019s Strength?<\/h3>\n\n\n\n<p id=\"ember839\">Two key factors stand out:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Intrinsic and Emotional Value<\/strong> Citi analyst Thomas Chauvet observes that a $3,000 spend on a Cartier bracelet may offer more \u201cintrinsic value\u201d through precious metals and sentimental resonance than a handbag. The <strong>gold price surge (+25% in 2025)<\/strong> reinforces this logic while jewellery price increases have remained modest (&lt;5%).<\/li>\n\n\n\n<li><strong>Luxury Fatigue in Other Categories<\/strong> Handbag prices have soared 30\u201340% since the pandemic, yet product refreshes have failed to match. Consumers increasingly view handbags as less rewarding relative to cost\u202f. Meanwhile, luxury watch sales remain inconsistent even with a 14.7% rise in aggregate spend, top brands are experiencing a 10% drop due to forecasting hedging against possible Swiss tariffs.<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><a href=\"https:\/\/www.linkedin.com\/company\/citi\/\">Citi<\/a> analyst <a href=\"https:\/\/www.linkedin.com\/in\/thomas-chauvet-9694a4\/\">Thomas Chauvet<\/a> told <a href=\"https:\/\/www.linkedin.com\/company\/cnbc\/\">CNBC<\/a> that sales have likely been buoyed by the perception of jewellery as investment pieces. Jewellery can also carry more sentimental value, he said, as a gift or to commemorate a life milestone.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ember843\">The Broader Luxury Picture<\/h3>\n\n\n\n<p id=\"ember844\">Luxury spending overall remains fragile:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Credit card data shows a 1.7% decline in May, recovering from steeper 8.5% and 6.8% drops in March and April respectively.<\/li>\n\n\n\n<li>U.S. consumer spending is slowing under inflation and economic pressures including potential tariffs and energy cost shocks.<\/li>\n<\/ul>\n\n\n\n<p id=\"ember846\"><em>Sources: <\/em><strong><em><a href=\"https:\/\/www.nbcnews.com\/business\/personal-finance\/jewelry-sales-outperform-us-spending-luxury-goods-falters-citi-report-rcna216232\">CNBC,<\/a> <\/em><\/strong><strong><em><a href=\"https:\/\/www.the-independent.com\/news\/world\/americas\/us-luxury-sales-jewelry-b2780786.html?\">The Independent,<\/a> <\/em><\/strong><a href=\"https:\/\/www.linkedin.com\/company\/citi\/\">Citi<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ember847\">When Insight Becomes Competitive Advantage<\/h3>\n\n\n\n<p id=\"ember848\">For luxury brands, this shifting landscape highlights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Category-level segmentation<\/strong>: Jewellery operates under different dynamics than handbags or watches; resale value, metal backing, and emotional resonance play distinct roles.<\/li>\n\n\n\n<li><strong>Pricing transparency signals<\/strong>: When prices surge disproportionately (e.g., handbags +30\u201340%), consumer trust is tested. Price intelligence helps identify these stress points in real time.<\/li>\n\n\n\n<li><strong>Resale ecosystem impact<\/strong>: Jewellery\u2019s upward trajectory mirrors its investment status. Monitoring secondary market pricing helps brands read market sentiment and anticipate future trends.<\/li>\n\n\n\n<li><strong>Risk management via signals<\/strong>: Tracking grey-market behaviour, resale values, and country-level price spreads empowers brands to adapt before consumers disengage.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ember850\">In Summary<\/h3>\n\n\n\n<p id=\"ember851\">Luxury\u2019s resilience in 2025 lies not in broad recovery, but in subtle recalibration, especially in jewellery. As consumer preferences evolve, only brands that understand category-specific value, monitor pricing shifts, and interpret market signals will hold their narrative and trust.<\/p>\n\n\n\n<p id=\"ember852\">At Data&amp;Data, we specialize in these quiet signals, helping brands detect value shifts, preserve equity, and act with precision in a fragmented marketplace.<\/p>\n\n\n\n<p id=\"ember853\">Discover more: <a href=\"https:\/\/data-and-data.com\/en\/\">www.data-and-data.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>As the U.S. luxury sector navigates uncertain waters from election-year volatility to looming tariff threats on European goods, not all [&hellip;]<\/p>","protected":false},"author":5,"featured_media":5799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[166,151],"tags":[],"class_list":["post-5798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-market-trends"],"_links":{"self":[{"href":"https:\/\/data-and-data.com\/en\/wp-json\/wp\/v2\/posts\/5798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/data-and-data.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/data-and-data.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/data-and-data.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/data-and-data.com\/en\/wp-json\/wp\/v2\/comments?post=5798"}],"version-history":[{"count":1,"href":"https:\/\/data-and-data.com\/en\/wp-json\/wp\/v2\/posts\/5798\/revisions"}],"predecessor-version":[{"id":5800,"href":"https:\/\/data-and-data.com\/en\/wp-json\/wp\/v2\/posts\/5798\/revisions\/5800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/data-and-data.com\/en\/wp-json\/wp\/v2\/media\/5799"}],"wp:attachment":[{"href":"https:\/\/data-and-data.com\/en\/wp-json\/wp\/v2\/media?parent=5798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/data-and-data.com\/en\/wp-json\/wp\/v2\/categories?post=5798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/data-and-data.com\/en\/wp-json\/wp\/v2\/tags?post=5798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}