THE SECOND-HAND MARKET: A GROWING PHENOMENON

The second-hand market is growing exponentially. This business practice is reinforced by the exploitation of digital channels. The second-hand market has long been underestimated, particularly by luxury brands. Today, brands can no longer ignore it.
THE SECOND-HAND MARKET

Capture second-hand market trends and seize growth opportunities

Are you a Marketing Director and want to know which collections or items are available on the second-hand market? In particular, do you want to identify the most desirable attributes?

Are you a Sales Director and would like to know which marketplaces sell these second-hand items? What if there are any commercial partnerships to establish?
Here are 3 good reasons to take an interest in the second-hand market and seize growth opportunities

Benefit from new sources of growth
Buyers' enthusiasm for used products is growing. You have a new market to tap into, partnerships to establish, and a new customer base to attract.

Observe trends and refine your strategies
Dans une démarche toujours plus orientée clients, le marché de l’occasion constitue un formidable laboratoire pour déceler leurs attentes et permet :

Identify the most desirable product attributes, to the point of considering reissuing them.

Better assess the perceived value of your items, based on asking prices, and thus refine your pricing strategy for future new products.

What tools are available to seize growth opportunities in the second-hand market?
DATA&DATA solutions allow you to quantify and qualify the extent of your brand's online presence and that of your competitors in the second-hand market:

Evaluation of available volumes and monitoring of prices charged for your brand's products and those of the competition.

Identification of the main players in this market and analysis of their activity

DATA&DATA gives you the means to control the distribution of your second-hand products.

Access monthly dashboards via our secure online platform​

Explicit and easy to use, our dashboards summarize key indicators that enable Marketing and Sales departments to make the right strategic and operational decisions. The dashboards are customizable and downloadable.
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