In June 2017, Station F, the world’s largest startup incubator, opened its doors to emerging startups from across the globe and along came the tech giant Microsoft. Launched to foregather startups around Artificial Intelligence, Microsoft AI Factory has been designed to create a supportive ecosystem for these startups to grow that contribute to the development of AI technologies in order to accelerate the digital transformation of organizations.

Our adventure began later in 2018 when Data&Data joined forces with Microsoft for Startups Europe, and in early 2019, got selected amongst other pioneer startups to be a part of the Microsoft AI Factory program at Station F.

Image for post

Currently, Data&Data is empowering luxury brands by providing AI-powered solutions to gain unexplored insights and market intelligence on issues like mapping product exposure in the grey market, capturing secondary market trends and monitoring the authorised and unauthorised sellers, which helps the brands to make informed strategic decisions.

With headquarters in Paris, we have flown across new horizons and expanded to leading countries in luxury goods; Switzerland and Italy, beyond France. In addition to leather goods & accessories, we have explored new sectors such as jewellery & watches and launched our services for perfumes & cosmetics last year.

Thanks to the pivotal guidance and expertise of the Microsofties. The extensive exposure through conferences and programs like ‘Startup Coach’ and ‘Microsoft Ignite the Tour,’ has greatly helped us in breaking out of the eggshell. We have remarkably benefitted from all fronts be it technical, marketing or business.

Microsoft has been a huge megaphone for us and our voice is now much louder. Recently, I had the pleasure to be featured as one of the ‘Top 10 Most Influential Analytics Leaders of the Year 2020’ in Analytics Insight Magazine.

As we complete one year with Microsoft AI Factory, it is particularly apt to say that Data&Data is thankful to the entire team and mentors for their invaluable support and we are thrilled to continue this collaboration by giving back to the community.

Watch the video.


Image for post

Data&Data joins Microsoft AI Factory Video

. . .


Image for post

Data&Data was founded on the vision to help high end designer brands to preserve their brand value by leveraging Artificial Intelligence. Data&Data is headquartered in Paris and incubated by the Microsoft AI Factory at STATION F. There are a wide range of situations and issues that our team can assist you with.

Let’s get in touch, write us at

Zouheir Guedri, Founder & CEO at Data&Data
Swati Thakur, Marketing Manager at Data&Data